Frui – Perfectly Imperfect Fruits
Fresh. Affordable. Sustainable.
Frui is a social enterprise on a mission to reduce food waste by rescuing “ugly” fruits — those that may look imperfect but taste just as good. We deliver these fruits directly to you, saving the planet one box at a time.
Why Ugly Fruits
Every year, tons of perfectly edible fruits are rejected for being too small, too misshaped, or just not “pretty” enough for retail. These fruits often end up wasted. At Frui, we believe food should be valued for its taste and nutrition, not just looks.
What’s in the Box?
Our fruit boxes change based on what’s available — always fresh, always tasty.
Expect apples, bananas, pears, oranges, and more — sometimes quirky-looking, but always delicious.
Join The Movement
Reduce food waste
Save money
Make a real impact
